Implementation period: November 2014 – March 2015
Donor: UNDP, UN Women and Swedish Government Funds
Together for Life association is beneficiary of United Nations Albania’s grant support on implementing the project “We can, we are equal”, under the 16 days against domestic violence campaign.
The project’s main goal was to inform and to make aware the people on domestic violence phenomena, to improve the women's image and to strengthen the cooperation male-female on creating a healthy family and an equal society.
The two main objectives of this project were:
- To promote and advocate gender equality through public well-known persons who involved in the campaign through their images and messages;
- To aware and involve the youth with the aim to promote cooperation between boys and girls, men and women for gender equality; for a healthy family and an equal society;
The project was implemented in Tirana city, during 03 Nov. 2014 – 10 Mar. 2015.
This project was focused on involving more young boys, girls, men and women in efforts to combat DV/VAW relying on best regional and international practices in primary prevention, principles of engagement include repeated exposure, commitment, and consistency through benefits-based actions, and ownership to ensure long-term investment for substantial and sustainable change.
The approach has been addressing young boys and men as change agents and partners, as part of the solution, rather than as perpetrators or potential perpetrators, with gender equality and the desire for a healthy society that does not tolerate DV and VAW.
Implemented Project Activities
The steps for the DV and VAW campaign of “We can, we are equal” project implemented during the covered period included:
- Marching on bicycles “Men and boys part of the solution – Show you are against violence”;
- A new FB funpage account “Albania No to Violence” – (Shqipëria, Jo dhunës);
- A new rubric “Equal” opened in the site shendeti.com.al;
Key achievements
As a result of the implementation of the foreseen project activities:
- A total of 80 high school boys, girls, students of private universities participated in the activity “Marching on bicycles”;
- A banner with campaign slogan was prepared and printed;
- A total of 70 orange blouses with campaign slogan, donors logos and TFL logo were produced;
- 47 public personalities (21 men and 26 women) became part of this campaign;
- A new account “Albania No to Violence” opened on Facebook page;
- A new rubric “Equal” opened in the site shendeti.com.al;
- Six articles were published in different written media (Panorama, Shekulli, Dita etc) and four broadcast in the news (Channel One TV, Agon Channel TV, Ora News TV and News 24 TV);
- Over 2300 persons liked the page “Albania No to Violence”;